Houston to build TrueCar's email design system that featured everything from newsletters, to feature releases and much more.I worked with
While strengthening cohesion between email and website deliverables we worked to create, inspire, and educate their customers, showing them how a new vehicle will fit into their lives.
Creating a modular design system for TrueCar allows them to stay nimble and connect with audiences when it is most important. We also focused relentlessly on beautiful designs that were digestible and geared towards TrueCar's target customers. As a result, TrueCar's marketing is upleveled and can better help customers into a vehicle that fits them.
